Our Story

Work, Expertise, Quality & Passion:

The values that have always driven us.

Terraroma: A Family Heritage Between Tradition and Innovation

In the heart of the Valensole plateau, Jean-Pierre Jaubert, the founder of the family business, has successfully cultivated the legacy of his ancestors by blending passion with expertise. For decades, he has carefully tended to the family lands, preserving ancestral methods while emphasizing excellence and quality. Under his guidance, the production of lavender, Provence almonds, and honey has gained a reputation for authenticity and refinement.

Today, it is his daughter Pauline who embodies the new generation. Drawing on her father's teachings and guided by a contemporary vision, she created the Terraroma brand. Through her efforts, the family business has expanded to include a range of natural cosmetics and new perspectives while remaining true to the Jaubert family's roots. Pauline invites you to discover the treasures of this land through her Terraroma boutiques, where tradition and innovation come together to offer exceptional products.

The Last Generation

Terraroma was founded in 2010 by Pauline Jaubert, continuing the family legacy. The company offers a selection of products from the farm: Provence almonds, lavender and lavandin essential oils, honey, natural cosmetics, as well as carefully selected regional products known for their quality. Today, Terraroma has three boutiques located in Valensole, Gréoux-les-Bains, and Avignon.

The Jaubert family proudly invites you to discover their authentic products in their boutiques or on their website, combining tradition and modernity to offer the best of Provence.